The niche

For a while i’ve been looking for a niche, I have yet to find.
If you are a software development company, your product is expensive given the people power and complexity involved. So to have your work financed you have to go in one of two directions:

Either you find one big customer who pays one large amount for your work or you find maaaany customers to pay a small amount.

“One large amount customer” usually means one business customer with a strong dependency coupling, which may be good if the product relationship/product is decent, or bad, if it sucks. Either way you have a co-dependency.

“Many small amount customers” means software needs to scale to millions of users or needs a very special nische. To reach this number, given the initial costs, you need an investor and again you have a strong dependency.

A special role are agencies and software manufacturies, who don’t have an own product and just sell their services.

What I’m missing are examples, of companies who develop their own service or software, maintain a small team size, are bootstrapped and cash positive and have a product, that does neither require millions or users, nor is totally dependent on one sponsor. A product without strong growth pressure. A product that does not need to submit to rot economy.

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